Q2 2024 Snapshot: Top 5 Beauty Retail Apps in the US on Unified Platforms

In the second quarter of 2024, the beauty retail app landscape on unified platforms in the US has seen varying trends in downloads and weekly active users. Detailed insights are available on Sensor Tower, but here's a brief rundown of each app's performance.

Notino: profumi e cosmetici experienced a fluctuation in downloads, starting with approximately 3.4K in the first week of April and ending with around 3.1K by the last week of June. Weekly active users showed a slight decline from 13.9K to 13.1K over the quarter.

AIBY's OnSkin - AI Product Scanner also had an inconsistent download pattern, peaking at 391 in late April but generally hovering around the low hundreds. The app's revenue ranged from a high of 151 USD to lows around 72 USD. Weekly active users grew from just over 1K to approximately 1.2K throughout the quarter.

CHARLOTTE TILBURY, while not generating revenue, saw downloads peak at 135 in mid-June, but otherwise remained below 80 for most weeks. The app's active users varied, with a peak of 376 in the same mid-June week, yet ended the quarter slightly lower at 332.

BEAUTY BAY had modest download numbers, with the highest at 68 in mid-April and ending the quarter with 45. Weekly active users saw a high of 157 in the same mid-April week, but dipped to 118 by the end of June.

Lastly, Perfumerías DRUNI observed its downloads peak at 72 in mid-April, with several weeks recording numbers below 20. Active users saw a slight increase from 162 to 187 over the quarter.

This quarter has shown that even within a specific market segment like beauty retail, app performance can vary widely. While revenue data wasn't available for all, the trends in downloads and active users provide a glimpse into the dynamic nature of app engagement.